When most aspiring dental writers picture their future, they often imagine churning out blog posts for a handful of clients, maybe $100 here, $150 there. But here’s the truth: blog posts are just the tip of the iceberg. If you’re serious about finding high-paying dental writing jobs, you need to look beyond the blog and start tapping into the more strategic, value-driven content that dental clients actually need.
In this post, I’ll walk you through 10 high-paying projects that go way beyond blogging and show you how to start pitching them with confidence.
1. Website Copywriting (Especially Home, Services & About Pages)
Dentists don’t just want pretty websites, they need converting websites. Writing compelling homepages, service pages, and about sections can earn you $750–$2,500+ per site, depending on scope.
Bonus: It’s often a one-off project that leads to long-term work.
2. Email Marketing Campaigns
Newsletters, new patient welcome series, reactivation campaigns, these are gold. Many practices are sitting on thousands of unconverted leads. A well-written 5-part email sequence? Easily $500+, and that’s conservative.
3. Patient Brochures & Treatment Guides
Dental surgeries love professionally written take-home literature especially for high-ticket treatments like implants or Invisalign. These often run $300–$1,000 per brochure, depending on length and design needs.
4. Video Scripts
Short explainer videos for dental websites, patient education clips, or YouTube ads are on the rise. If you’re comfortable writing for video (and matching tone to camera delivery), $150–$500 per minute of script is standard. And yes, it adds up fast.
5. SEO Content Clusters (Not Just Individual Posts)
Instead of one-off blogs, pitch content clusters: a strategic suite of 5–10 SEO-focused pages or articles around a core treatment (like “veneers”). Practices will pay more for strategy + execution—think $,1000–$2500 per package
6. Landing Pages for Paid Ads
If your client is running Google Ads for “Emergency Dentist Anchorage,” they’ll need a dedicated page to convert clicks into bookings. These short, punchy projects command good fees—$300–$1,000 per page, especially when paired with A/B testing options.
7. eBooks & Lead Magnets
Want to help your client build a patient email list? Offer to ghostwrite a freebie guide like “How to Choose the Right Cosmetic Dentist.” These projects start at $800 and can go up to $2,500+, particularly when paired with a landing page or email funnel.
8. Press Releases & PR Pitches
Launching a new location? Promoting a charity partnership? Dental practices often need help getting the word out, particularly to local media and dental journals. A well-written press release can go for $250–$750 or more with distribution support.
9. Course Content & CE Material
Some dentists run CPD or patient education courses. If you have a knack for structure and clarity, this is an excellent niche. Expect $1,000–$5,000+ per course, especially if you’re ghost-writing on behalf of a dental speaker or consultant.
10. Brand Messaging & Voice Guides
This is premium work, and in high demand for practices rebranding or opening new clinics. It involves defining tone of voice, messaging pillars, and even taglines. Prices vary but can reach $1,500–$3,000+ depending on depth.
Now you know, what else is out there aside from blogs…
Why Aren’t More Writers Offering These?
Honestly? Fear and pricing confusion.
Many freelance dental writers know this kind of work exists, but they don’t feel ready to pitch it, or they’re unsure how to price it. So they stick to what feels “safe”: blog posts at £0.05/word or $50 a pop.
But here’s the thing: if you can write clearly, think strategically, and understand patient psychology, even at a basic level, you’re already qualified to step it up.
The only thing missing?
- Confidence in your pricing.
- Clarity around what to charge.
And that’s exactly what my upcoming guide, Mastering Your Wealth, is designed to teach.
👉 Introducing: Mastering Your Wealth
This paid guide is your go-to resource for learning how to price any writing job confidently and profitably, no matter your experience level.
Inside, you’ll learn:
- How to estimate value-based pricing for any dental writing project
- Real-world pricing benchmarks from the industry
- Email scripts for quoting and negotiating
- Mindset tips to stop undercharging for your work
Want to stop guessing what to charge and start earning what you’re worth?
Join the waitlist and be the first to know when Mastering Your Wealth drops.
Final Thoughts: There's More Than One Way to Earn Well
The dental world is full of content opportunities, and clients with real budgets. If you’re only offering blog posts, you’re leaving serious money on the table. Start small but think big. If you can learn how to pitch projects that move the needle for your clients, they’ll pay you accordingly.
In reality, you don’t need to work harder; you need to work smarter.
If you haven’t already, why not subscribe to Dental Writers Club? I regularly post a ton of information designed to help aspiring dental writers like you get more from your business. Check out my posts here.
Don’t forget you can always drop me a line at dale@dentalwritersclub.com if you have any questions.
Here’s to your success!
Dale