The Dental Writer Marketing Tip No One’s Telling You (And It Doesn’t Require a Website)
When you’re starting out as a dental writer, the idea of promoting yourself and your services can feel a bit… awkward. You know you’ve got something to offer but how do you get that across to potential clients without a website, a flashy portfolio, or a background in sales? Here’s the good news: you don’t […]
Dental Writing Red Flags: What to Watch for Before You Say Yes
When you’re new to freelance dental writing, it’s natural to feel excited about landing your first few clients. I remember that feeling well. After all, someone is willing to pay you to write about a field you know inside and out. It feels like a win, and often, it is. But as I’ve learned since […]
Top 5 Types of Dental Content Clients Are Actually Paying For (And Why They Matter)
I’ve been working as a dental copywriter and content writer since 2010 and much of the work I do now isn’t the same as the work I carried out back in the day. Why? Because needs change. You see, back in the day, I was writing a lot of shorter how-to style blog posts – […]
Creating a Dental Blog: The Why and How Explained
In today’s digital world, an online presence is critical for any dental clinic looking to grow. One of the most effective ways to engage with both new and existing patients is through a patient-centred dental blog. This blog can serve as an educational resource for your audience and also help improve your website’s web ranking, […]
How To Be A Better Dental Content Writer – 4 Real-World Tips To Help You Rise Above The Competition
Back in 2010, when I first started my freelance writing business, I could count on one hand the number of content writers plying their trade within the dental industry. In fact, from memory, I think there were around three or four of us who advertised our services regularly. To prove a point, I was staggered […]
LinkedIn Strategies For Dental Writers: How To Connect With Clients And Grow Your Freelance Business
I have a confession to make… I’m not a big fan of social media and you can count on one hand the number of times I’ve posted on sites like Facebook over the past 15 years. That said, I know when it’s used in the right way, it can be a powerful tool to move […]
Overcoming Setbacks as a New Dental Writer: Strategies to Move Forward and Succeed Faster
I’ve been a dental content writer since 2010 and you’d think by now I’d experienced just about every setback there is to overcome. Unfortunately, this isn’t the case. Just the other week, for example, I was ghosted by a client who supposedly wanted ongoing work. When I say ghosted, I really mean that he blocked […]
How to Avoid the Freelancing Feast or Famine Cycle and Why It’s Important: A Guide for Dental Freelancers
Freelancing in the dental industry can be incredibly rewarding, offering the freedom to choose clients, set your rates, and work on projects that genuinely interest you. However, as seasoned freelancers know all too well, this career path isn’t without its challenges. One of the most common and stressful obstacles is the “feast or famine” cycle. […]
Should I Work With Dental Marketing Agencies As A Freelance Dental Writer?
Perhaps the best thing about being a freelancer is that you get to pick and choose who you work with. In addition to working with dental clinics and dental businesses directly, you also have the option of collaborating with dental marketing agencies. These are essentially companies that run either some or all aspects of a […]
How To Deal With Late Paying Clients As A Freelance Dental Writer – The Do’s And Don’ts
Today, I thought we’d talk about something very close to my heart and that’s dealing with late paying clients. As a freelance dental writer and business owner, it’s inevitable that you’ll encounter a client, who… how shall we say, inadvertently extends the payment deadline beyond what you’d like for completed work. Now, there may be […]