When I first started my freelance writing career back in 2010, one of my first clients was an agency client. But not just any agency client. This company specialised in working with dental clinics, and they had a lot of dental clients, so that meant a lot of work.
I ended up working with them for over 4 years across hundreds of projects, and it gave me my first real break. But as time went on, I found that the work monopolised most of my time. As such, I felt unable to take on other clients and grow my business.
In other words, I became an employee in all but name, without any of the benefits. So we parted ways amicably.
That said, agency work remains a good way to start your dental writing career or to supplement work in between other client projects. They provide a steady stream of content work that you don’t have to go looking for. And we all know how time-consuming finding work can be, right?
So, even though I don’t tend to work with agencies now, I would always recommend them to anyone considering it. So, in this article, I’m going to talk about how to find dental marketing agencies that pay you to write.
I’ll walk you through exactly what to search for and how to research their businesses so you can pitch your services. I’ll even show you what to pitch. And we’ll do it in real time so you can see the actual process in action.
So if you’re ready, let’s get into it…
So, How Do You Find Dental Marketing Agencies?
Here’s the thing…
Many dental marketing agencies already work with multiple practices, providing everything from SEO and website design to patient education articles and content marketing.
That means one agency could potentially provide a regular stream of writing projects across several dental clients. And if you’ve got specialist dental knowledge, that’s something you can bring to the table.
Of course, not every agency uses freelancers, but that’s exactly what we’re going to find out.
The good news is that you don’t need expensive prospecting software to get started. A search engine, LinkedIn and a spreadsheet will take you a long way.
So, let’s put that theory into practice and let’s look at a real-time example.
Finding and Contacting a Dental Marketing Agency – A Real-Time Experiment
I’m starting from scratch here. I haven’t researched anything, so I genuinely don’t know how this is going to turn out. It could go belly up. But anyway, let’s give it a go and see what happens.
Stage 1: Finding a Dental Marketing Agency
So for the first step, I’ve just gone onto Google and entered the following search:
Dental marketing agency UK
Straight away, Google has returned a number of agencies specialising in dental and healthcare marketing, including The Fresh UK, a Manchester-based dental marketing agency.
Better still, the AI-generated search summary describes it as “A full-service dental growth and marketing consultancy directed by Prav Solanki.”
Lo and behold, I’ve got a name!
Now, I could simply head to the agency’s contact page and drop them a line, but I see no dedicated contact for writers. The contact details appear to be aimed at dental practices looking for marketing support, so I’m not going to do that.
Instead, I’m going to try a different approach.
Stage 2: Finding the Right People to Contact
My next step is to search LinkedIn for Prav Solanki.
So, I type in the name, and there he is!
Before sending him a connection request, though, I’m also going to look at the people associated with The Fresh on LinkedIn. I can’t see anyone who appears to be specifically responsible for content, so I head back to the agency’s website and check its Meet the Team page.
There, I find someone called Bob. He’s listed as a copywriter and content specialist for The Fresh UK, although I can’t find any contact details for him on their website.
So, it’s time for another LinkedIn search.
This time, I enter:
Bob + copywriter + The Fresh, Manchester
And bingo!
I’ve found his full name and a professional email address. I now have two potential contacts at the same agency: someone working directly with content and copy, and the founder.
Stage 3: Making Contact
Rather than relying on one approach, I’m going to contact both.
First, I send Bob a personalised email:
Hi Bob,
I came across your name while researching agencies that work with dental practices. I noticed that you work with The Fresh UK, helping dental practices with their content and copy needs.
I’m a specialist dental writer who has written content and copy for many dental businesses over a 16-year period. I excel at making complex dental subjects clear and engaging for patients and dental professionals.
Do you work with freelance writers to support your clients’ content requirements? If so, and you could do with an extra pair of hands, I’d be happy to discuss how I can help.
I’ve included a link to some samples of my work, just in case it’s useful: [Portfolio link].
Thanks, and have a great week.
Dale
Next, I send Prav a LinkedIn connection request with this short note:
Hi Prav,
I’ve been following you for a while and love the story of how you’ve developed two healthcare businesses and taken them through to exit. Really impressive!
I’m a specialist dental content writer, and I’d love to connect and learn more about what you do.
Best wishes,
Dale
Notice that I’m approaching these two contacts slightly differently. With Bob, I’m asking a straightforward question about freelance support. With Prav, I’m simply making a connection and putting myself on his radar.
I’m not asking either of them directly to give me work. I’m opening the door to a conversation.
Stage 4: Record the Contacts and Follow Up
Now, I add The Fresh UK to my prospect spreadsheet, along with both contacts’ names and roles, the dates I contacted them, and any planned follow-up dates.
What happens next?
If Bob replies, I’ll take the conversation from there. If Prav accepts my connection request, I’ll thank him and look for opportunities to build the relationship naturally rather than immediately pitching my services through LinkedIn.
If neither responds, I’ll follow up appropriately and continue researching other agencies.
Of course, I don’t know yet whether either contact will respond or whether this will lead to a collaboration. That’s the reality of prospecting: you can do your research, make a thoughtful approach, and still get no response.
But, I’ve identified a relevant agency, found two people worth contacting, and taken the first step towards building a potential client relationship.
And that's the process in action
Of course, you don’t have to use just one search phrase. You can rinse and repeat the same process with other key phrases like:
- Dental SEO agency
- Dental website design company
- Dental content marketing agency
- Marketing agency for dentists
- Healthcare marketing agency dental
Do this, and you should have a substantial list of dental marketing agencies that you can contact. The trick is to find who to contact and where, but I’ve already demonstrated ways to do that using my real-time search experiment.
Don’t forget you can narrow your search by location if you want to target a particular market. For example, you could look for dental marketing agencies in the UK, United States, Australia, or another country where you want to find clients.
Essentially, what you’re doing is creating your own pathway to opportunity.
You aren’t sifting through job boards waiting for projects to come to you. You’re putting yourself out there, and hopefully, landing work on your terms.
How many agencies should you target?
Start with perhaps 20 suitable prospects. That’s a manageable initial list, not a magic number or a guarantee of results.
Research each agency before contacting it. As you learn more about the market, you can expand your list and focus on the types of agencies that appear to be the best fit.
What if you haven't worked with an agency before?
That’s okay!
You don’t need previous agency experience to introduce yourself.
If you’ve written for dental practices, manufacturers, or other healthcare businesses, those samples may demonstrate the skills an agency needs.
If you’re new to paid dental writing, create a small portfolio of well-researched sample articles. Label them clearly as portfolio samples rather than commissioned work.
Choose examples that reflect the type of work the agency might need. A strong patient-facing dental article may be more relevant to an agency serving general practices than an unrelated piece of writing.
Be honest about your experience and focus on the value you can genuinely offer.
Build a repeatable agency outreach routine
The most effective way to approach this strategy is to make it part of your regular business development rather than a one-off burst of emails.
You could start with a simple weekly routine:
- Find five potential agencies that work with dental clients.
- Research their services and identify the right contact.
- Record a genuine personalisation point for each prospect.
- Send personalised pitches to the agencies that look like a good fit.
- Update your spreadsheet with the date and next steps.
- Follow up with previous prospects when appropriate.
- Review responses and adjust your approach.
Five agencies a week is an example, not a target you must hit. Choose a pace that allows you to research prospects properly while keeping up with your existing client work.
After a few weeks, review your results.
Are agencies responding? Are you reaching the right people? Are they asking for samples or discussing potential assignments?
If you’re getting no responses, revisit your targeting, opening paragraph, and offer before simply sending more emails.
If agencies respond but don’t progress to paid work, consider whether your portfolio, pricing, availability, or explanation of your services needs improvement.
The goal is to develop a repeatable process that becomes more effective as you learn.
Ready to Find More Dental Writing Clients?
Understanding how to find dental marketing agencies is just one way to build your dental writing business. The more you explore different approaches, the more opportunities you can create for yourself.
At Dental Writers Club you’ll find loads more practical advice, resources and tips to help you develop your skills, find clients and grow your dental writing business.
And if you’re looking for more ways to find paying clients, don’t miss my free mega guide to 12 Ways To Find Dental Writing Clients. It’s packed with practical strategies to help you identify potential clients, approach them with confidence, and build lasting working relationships.
The important thing is to stop waiting for opportunities to come to you. Start researching, start making connections, and take that first step towards finding your next client.
Here’s to your success!
Frequently Asked Questions
Do dental marketing agencies hire freelance writers?
Absolutely. Agencies often use freelancers to support in-house teams, manage fluctuating workloads or access specialist knowledge. Some rely on permanent staff or existing contractors, so research each agency and establish whether freelance support might be relevant.
Do I need agency experience to approach dental marketing agencies?
Not really. Relevant writing experience with dental practices, manufacturers or other healthcare businesses can demonstrate your skills. But if you’re new to paid dental writing, a portfolio of clearly labelled sample work will help to showcase what you can do.
Should I contact agencies that aren't advertising for writers?
Absolutely, provided you have a credible reason to believe your services could be useful and you approach them professionally. An agency doesn’t need to advertise a vacancy for you to introduce yourself, although there’s no guarantee it will lead to a project.
How many dental marketing agencies should I contact?
There’s no universal number. Start with a manageable list of well-matched prospects and focus on the quality of your research and pitches. A small number of relevant introductions can be more useful than sending large volumes of generic emails.